
We believe that YOU
are the best leader for YOUR patients.
MEET DR. MASTERSON
Dr. Masterson is a board-certified otolaryngologist, entrepreneur, and founder of B&B Sinus and Allergy Relief Centers. Over the course of building and scaling multi-location clinics, he has seen firsthand the challenges physicians face when balancing patient care with the realities of running a business. His mission is to help medical professionals step into leadership with confidence and clarity.
“My conviction is simple: doctors and providers already have what it takes to succeed in business. With the right framework and mindset, they can lead thriving practices that deliver excellent care while creating long-term stability and growth.”
Dr. Masterson is recognized for bringing fresh, patient-centered innovations to healthcare. He developed the My Allergy Score mobile app to improve patient adherence and outcomes, and designed the B&B Waiting Room Café to transform the patient experience into one that feels welcoming and unique. By combining medical expertise with entrepreneurial discipline, he has built profitable clinics while creating a model that prioritizes people first. Today, he equips medical professionals with the strategies, accountability, and vision they need to lead and grow practices with confidence.

Take the quiz to understand performance and discover growth opportunities.
Exploring Autonomy
Our basic plan offers weekly teachings, staff leadership development, and podcast question submissions. Gain insights, enhance skills, and engage with our expert team.
Adopting Autonomy
Unlock your potential with our 8-part course for full practice independence. Learn clinical decisions, patient communication, finance, compliance, and marketing. Gain practical skills to confidently run and grow your practice. Invest in your future and master your career.
Full Autonomy
Our one-on-one consultations provide personalized guidance, tailored strategies, expert support, and step-by-step help for seamless implementation and lasting success.
Additional Exclusives
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Monthly Zoom Connect
A community of like-minded individuals connecting via video to share practice techniques and tips, grow and collab.
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Allergy Optimization
Access to a breakthrough mobile app technology enhances immunotherapy adherence by providing personalized reminders, real-time progress tracking.
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Service Partnerships
Gain exclusive benefits and expert recommendations for private practices, in finance, marketing, social media, and production design to elevate your business performance.
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Turn-Key Ancillary
Turn key ancillary services including allergy immunotherapy, hearing aids, sleep diagnostics, dental appliances, and airway management, and more to enhance patient health and comfort.