Dr. Masterson is a board-certified otolaryngologist, entrepreneur, and founder of B&B Sinus and Allergy Relief Centers. Over the course of building and scaling multi-location clinics, he has seen firsthand the challenges physicians face when balancing patient care with the realities of running a business. His mission is to help medical professionals step into leadership with confidence and clarity.

“My conviction is simple: doctors and providers already have what it takes to succeed in business. With the right framework and mindset, they can lead thriving practices that deliver excellent care while creating long-term stability and growth.”

Dr. Masterson is recognized for bringing fresh, patient-centered innovations to healthcare. He developed the My Allergy Score mobile app to improve patient adherence and outcomes, and designed the B&B Waiting Room Café to transform the patient experience into one that feels welcoming and unique. By combining medical expertise with entrepreneurial discipline, he has built profitable clinics while creating a model that prioritizes people first. Today, he equips medical professionals with the strategies, accountability, and vision they need to lead and grow practices with confidence.